Profit-Driven Google Ads

Modules of Profit-Driven Google Ads Training:

1.    Introduction to Google Ads

• What is Google Ads & how the auction works
• PPC model explained
• Search vs Display vs Video vs Shopping vs Performance Max
• Account → Campaign → Ad Group → Keyword → Ad structure

2.   Account Setup & Navigation

• Creating a Google Ads account
• Expert Mode vs Smart Mode
• Interface walkthrough
• Linking Google Analytics & Tag Manager

3.   Keyword Strategy

• Types of search intent
• Keyword Planner hands-on
• Match types (Broad, Phrase, Exact)
• Negative keywords
• Segmentation by themes

4.   Search Campaign Setup (Step-by-Step)

• Campaign goals & settings
• Budget allocation
• Bidding strategies (Manual CPC, Maximize Clicks, Target CPA, ROAS)
• Location, language, device targeting
• Structuring Ad Groups correctly

5.   Ad Copywriting & Assets

• Writing effective headlines & descriptions
• Responsive Search Ads
• Landing page alignment
• Ad extensions (sitelinks, callouts, call & location)

6.   Performance Max Campaigns

• What PMax is & when to use it
• Creating assets
• Targeting and creatives
• Limitations and best practices

7.    Display & Remarketing Basics

• Display network overview
• Targeting audiences (in-market, affinity, custom segments)
• Intro to remarketing
• When not to use display

8.   Conversion Tracking & Measurement

• What counts as a conversion
• Google Tag Manager basics
• Setting up conversion actions
• Using UTM parameters
• Enhanced conversions

9.   Optimization & Scaling

• Reading key metrics (CTR, CPC, CPA, ROAS, QS)
• Search Terms Report analysis
• Improving Quality Score
• Bid adjustments & budget changes
• Pausing/expanding keywords
• A/B testing ads & landing pages

10.  Reporting & Continuous Improvement

• Creating reports & dashboards
• Weekly/monthly campaign audits
• Attribution modeling
• Preparing insights for clients/stakeholders