Digital Marketing
Profit-Driven Google Ads
The training will take place from April 13, 2026, to April 17, 2026,
and will be held in English.
It will run from 8:30 a.m. to 5:00 p.m.
The training will take place at the Circle Business Center at Zurich Airport
and online. (Hybrid)
CHF 3,000
excl.
Start: April 13, 2026
End: April 17, 2026
Duration: 5 days (8 hours/day)
Training program facts
Key learnings
By the end of this course, participants will be able to:
- Comprehend the Google Ads Ecosystem
- Plan and Build Effective Campaigns
- Perform strategic keyword research
- Create high-impact search ads
- Measure Real Results
- Optimize and Improve Performance
- Use Automation and Smart Campaigns
- Report and Present Findings
Requirements
- Participants should ideally meet the following requirements:
- Basic Computer Skills
- General Understanding of Online Marketing
- Website or Business Context (Recommended)
Access & Tools Required:
- Laptop with stable internet connection
- Google account (Gmail or Workspace)
- Optional: Google Tag Manager & Google Analytics accounts for advanced modules
- Willingness to perform hands-on exercises and group activities
- No prior Google Ads experience required
- Suitable for beginners and learners new to PPC advertising
- Also valuable for individuals who want to improve existing campaigns
Program content
Modules of Profit-Driven Google Ads Training:
1. Introduction to Google Ads
- What is Google Ads and how the auction works
- PPC model explained
- Search vs. Display vs. Video vs. Shopping vs. Performance Max
- Account → Campaign → Ad Group → Keyword → Ad structure
2. Account Setup & Navigation
- Creating a Google Ads account
- Expert Mode vs. Smart Mode
- Interface walkthrough
- Linking Google Analytics & Tag Manager
3. Keyword Strategy
- Types of search intent
- Keyword Planner hands-on
- Match types (Broad, Phrase, Exact)
- Negative keywords
- Segmentation by themes
4. Search Campaign Setup (Step-by-Step)
- Campaign goals and settings
- Budget allocation
- Bidding strategies (Manual CPC, Maximize Clicks, Target CPA, ROAS)
- Location, language, device targeting
- Structuring Ad Groups Correctly
5. Ad Copywriting & Assets
- Writing effective headlines and descriptions
- Responsive Search Ads
- Landing page alignment
- Ad extensions (sitelinks, callouts, call & location)
6. Performance Max Campaigns
- What PMax is and when to use it
- Creating assets
- Targeting and creatives
- Limitations and best practices
7. Display & Remarketing Basics
- Display network overview
- Targeting audiences (in-market, affinity, custom segments)
- Introduction to remarketing
- When not to use display
8. Conversion Tracking & Measurement
- What counts as a conversion
- Google Tag Manager basics
- Setting up conversion actions
- Using UTM parameters
- Enhanced conversions
9. Optimization & Scaling
- Reading key metrics (CTR, CPC, CPA, ROAS, QS)
- Search Terms Report analysis
- Improving Quality Score
- Bid adjustments & budget changes
- Pausing/expanding keywords
- A/B testing ads and landing pages
10. Reporting & Continuous Improvement
- Creating reports and dashboards
- Weekly/monthly campaign audits
- Attribution modeling
- Preparing insights for clients/stakeholders
Questions about the program?
Do you have questions about the program?
I would like to book this program as a corporate program
Profit-Driven Google Ads
Register now
Digital Marketing
Profit-Driven Google Ads
#090101
13.04.2026
17.04.2026
CHF 3,000
excl.
Location: Circle 6
Zurich Airport
Zurich Airport
Duration: 5 days (8 hours/day)